RETHINKING
mARKETING
AND CX
EXPLORING COUNTERINTUITIVE
IDEAS FOR A FRESH TAKE ON
DIGITAL CUSTOMER ENGAGEMENT
14th September 2021
11:30 AM - 1:00 PM [UAE Time]
RETHINKING
mARKETING
AND CX
EXPLORING COUNTERINTUITIVE IDEAS FOR A FRESH TAKE ON DIGITAL CUSTOMER ENGAGEMENT
14th September 2021
11:30 AM - 1:00 PM
[UAE Time]
Marketing & CX.
You’ve heard it all before. Or have you?
Intuition is prone to cognitive bias and industry standards often lead to replicas, so as a marketer how do you avoid being lost in the crowd and find uncommon methods that drive true results?
In a rapidly developing digital world, Marketers and CX Leaders are compelled to think beyond their preconceived ideas & assumptions.
Join us during this free online masterclass as we explore counter intuitive ideas that will flip the script on all the standards you apply, challenge the status quo & transform everything you think and believe about your customer engagement strategy.
We’ll explore insights you haven’t heard before as well as discuss the groundbreaking technology that you can leverage to excel your organisational bottomline & provide a fresh outlook on your marketing approach.
Speakers
Learn from global leaders and experts
Sina Port
Global Brand Communication Strategy & Market Activation
Adidas
Ali Ozbay
VP of Marketing and Communication
Rixos Hotels (Accor)
Mohammed Al Ogaily
VP of Product
Anghami
Anannya Roy
Head of Marketing
Namshi
Sidney Prescott
Global Head Intelligent Automation
Spotify
Matt Bailey
Best Selling Marketing Author
Int’l Marketing Trainer
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Goncalo Mateus
CX Director
Sitecore
Sina Port
Global Brand Communication Strategy & Market Activation
Adidas
Ali Ozbay
VP of Marketing and Communication
Rixos Hotels (Accor)
Goncalo Mateus
CX Director
Sitecore
Sidney Prescott
Global Head Intelligence
Spotify
Matt Bailey
Best Selling Marketing Author
Int’l Marketing Trainer
Goncalo Mateus
CX Director
Sitecore
Anannya Roy
Sen
Head of Marketing
Namshi
Mohammed Al
Ogaily
VP of Product
Anghami
Goncalo Mateus
CX Director
Sitecore
Gonçalo Mateus
CX Director
Sitecore
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Goncalo Mateus
CX Director
Sitecore
Ali Ozbay
VP of Marketing & Comms
Rixos Hotels (Accor)
Annanya Roy
Chief Marketing Officer
Namshi
Dr Nickson Reynolds
Global Head of Product Testing
Ipsos
Piotr Lysak
Head of Marketing & Digital
Flyadeal
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Dr Nickson Reynolds
Global Head of Product Testing
Ipsos
Maxime Blanchard
Territory Manager – Israel
Amplitude
Piotr Lysak
Head of Marketing & Digital
Flyadeal
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Maxime Blanchard
Territory Manager – Israel
Amplitude
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Mohamed Alogaily
VP of Product
Anghami
Alexis Hartmann
VP – Southern Europe & MEA
Amplitude
Gustavo Smidt
Chief Product Officer
Namshi
Also Featuring
Richard Chataway
Consumer Behavior Expert and Author of
‘The Behaviour Business’
If you are in business, you are in the business of behavior – and unless a business influences behavior, it will not succeed.
Introducing the leading thinkers and practitioners from this new field, Richard guides readers through the hidden influences, biases, and fallacies that influence the behavior of customers, employees, and business leaders alike – and shows how we can ethically use these insights to:
• Powerfully attract and retain customers.
• Fuel true and retain customers.
• Stand apart in the new world of increasing Automation
and artificial intelligence.
• Change workplaces and maintain happy and productive
employees and teams, and a lot more!
Best-Selling Marketing Author
Matt Bailey
Hear from Matt Bailey, Marketing Trainer to the World's Biggest Brands and Best Selling Author of 3 books to help teach businesses how to make marketing logical, measurable, and predictable (plan-able), so they can be profitable. Matt brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and profitable marketers - who in turn create profitable companies.
Key Topics
Teaching New Marketers Old Tricks:
How to Use Classic Techniques of Marketing & CX and Extend Them into the Digital Age
Power of Lateral Thinking:
Challenge the status quo & apply counterintuitive ideas in Marketing & CX that will get you significant results.
Crafting the Exceptional Customer Experience:
Leveraging Technological Innovation with the Combination of UX, Personalization & Customer Initiatives
Content That Connects:
Understanding the Principles and Creating Content That Wins Consumers’ Attention, Engagement and Trust
Traditional Marketing is Dead?
Identifying Revenue-Generating Channels That Drive Real Business Outcomes
50% Clicks on Mobile Ads are Accidental:
Learn the accurate ways upgrade your campaigns and measure your Digital Engagement KPIs
Key Topics
Teaching New Marketers Old Tricks:
How to Use Classic Techniques of Marketing & CX and Extend Them into the Digital Age
Power of Lateral Thinking:
Challenge the status quo & apply counterintuitive ideas in Marketing & CX that will get you significant results.
Crafting the Exceptional Customer Experience:
Leveraging Technological Innovation with the Combination of UX, Personalization & Customer Initiatives
Content That Connects:
Understanding the Principles and Creating Content That Wins Consumers’ Attention, Engagement and Trust
Traditional Marketing is Dead?
Identifying Revenue-Generating Channels That Drive Real Business Outcomes
50% Clicks on Mobile Ads are Accidental:
Learn the accurate ways upgrade your campaigns and measure your Digital Engagement KPIs
Exclusively Designed For:
Marketing & CX Leaders
C-Level Executives, VP, Directors, GMs, Heads, Senior Manager and Manager of:
Marketing, CX, IT, Commerce, Product, Content, Omnichannel, eCommerce,
Customer Engagement, Digital, Digital Transformation, Strategy, Innovation & Data.
LIMITED SEATS, REGISTER NOW
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