16 February 2023
11:30 AM – 2:30 PM | Capital Club , Dubai
16 February 2023
11:30 AM – 2:30 PM | Capital Club , Dubai
Retention Marketing Masterclass
“Unlock Success through personalisation”
16 February 2023
11:30 AM – 2:30 PM | Capital Club
Overview
The Retention Marketing Masterclass will feature Marketing and Retention leaders who will share insights on problem solving techniques that can be utilized in a company. You’ll have the opportunity to learn how to build a full-fledged retention ecosystem that reaches your audience and enables personalized experiences for each user.
Arrival Coffee Break
Introduction and welcome by the moderator
Roundtable Discussion
Talking Pointers:
Engaging the unengaged: Segmentation + Personalization = Engaged User
Putting Together Pieces of a Puzzle: Automation + Retention (Leveraging omnichannel strategy to maximize reach, and how to amp up your Cross-channel strategy with Personalization)
Journey Design and Intelligent Engagement
Push Messaging and its increasing relevance.
Era of Hyper Personalization (Real time behavioral data utilization)
Client use-case: Hyper-personalizing their messaging strategy at every trigger of a customer journey
The Anatomy of a Personalized Message: Segmentation & Personalization elements (Use cases for lifecycle, demographics and user behavior)
Q&A Session
Lunch Time
Networking
Closing
Arrival Coffee Break
Introduction and welcome by the moderator
Roundtable Discussion
Talking Pointers:
Engaging the unengaged: Segmentation + Personalization = Engaged User
Putting Together Pieces of a Puzzle: Automation + Retention (Leveraging omnichannel strategy to maximize reach, and how to amp up your Cross-channel strategy with Personalization)
Journey Design and Intelligent Engagement
Push Messaging and its increasing relevance.
Era of Hyper Personalization (Real time behavioral data utilization)
Client use-case: Hyper-personalizing their messaging strategy at every trigger of a customer journey
The Anatomy of a Personalized Message: Segmentation & Personalization elements (Use cases for lifecycle, demographics and user behavior)
Q&A Session
Lunch Time
Networking
Closing
Learn from global leaders and experts
Vuk Vuckovic
SM, HEAD OF MARTECH & CRM
Careem
Nayab Rafiq
CEO
Pinnacle Middle East
Suryaveer Singh
HEAD OF LOYALTY
ENOC
Kris Kowalski
CMO
ENOC
Vuk Vuckovic
SM, HEAD OF MARTECH & CRM
Nayab Rafiq
CEO
Suryaveer Singh
HEAD OF LOYALTY
Kris Kowalski
CMO
ENOC
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Audience Profile
Content conceptualization
Event agenda
Brand revisit
Content conceptualization
Story synthesis
Timeline development
Personalized presentation
Format identification and development
Database build
Delegate acquisition
Speaker acquisition
Tracking and reporting
Venue management
Permit processing
Production
Logistics
On-site management