ONLINE MASTERCLASS
Unlocking Creativity:
Combining the creative mind with the latest
technology to empower CX & Marketing
Combining the creative mind with the latest technology
to empower CX & Marketing
25th November | 12:00 PM - 1:30 PM [UAE]
25th November
12:00 PM - 1:30 PM [UAE]
Our modern lives are full of noise: from TV to pop-ads online. It is important for your marketing efforts to stand out from your competitors & capture the attention of your ideal customers.
Creativity can be that factor that sets you apart through the power of originality, authenticity, and delight.
– How do you systematically tap into the creative mind, on command & get the best ideas from it?
– How can you best combine original thinking with Digital Innovation?
Technology is a great enabler, However, when it comes to Marketing and CX, the biggest differentiator lies within the creative mind of you and your team. But under pressure to deliver, how do you create incredible ideas that will engage a customer in a truly unique way?
Join this event to take a deep dive into how to spark your creative mind with the latest technologies and transform your marketing, customer experience, and business overall.
Agenda
What we have planned for you?
10 Mins - Interactive Workshop
Creativity Workshop with an International Award-Winning Animator
20 Mins - FireSide Chat
Live panel session with Q&A.
50 Mins - Panel Session
Live panel session with Q&A.
5 Mins - Wrap up
Wrap up with key insights and actionable takeaways.
Speakers
Learn from global leaders and experts
Emem Adjah
Global Head of Monetization
Spotify
Susana Rodriguez
Sr. Director Customer Experience
Oracle
Yasin Jensen
Value Creation Director
The LEGO Group
Seham El Behissy
GM Digital & Connected Cars – Middle East
Renault Middle East
Henry Ong
Former Global Marketing Manager
Marvel and Disney
Dave Birss
Global Subject-Matter Expert on Creativity & Innovation
Author of ‘How to Get to Great Ideas’
Giovanni Corazza
Subject-matter expert & Professor of Creativity & Innovation
University of Bologna & Marconi Institute for Creativity
Brett Bower
Award-winning, international animator
International Award-winning Animator
Nayab Rafiq
Chief Executive Officer (Moderator)
Pinnacle Middle East
Emem Adjah
Global Head of
Monetization
Spotify
Susana Rodriguez
Sr. Director Customer Experience
Oracle
Seham El Behissy
GM Digital & Connected Cars
Renault Middle East
Yasin Jensen
Value Creation
Director
The LEGO
Group
Giovanni Corazza
University of Bologna
Henry Ong
Marvel and Disney
Dave Birss
Author of ‘How to Get to Great Ideas’
Brett Bower
International Award-winning Animator
“We’re making this fun, engaging and informative. So you can take a break from your daily grind and get some fresh energy and ideas from outside your bubble.”
Key Topics
The Neuroscience Behind Creativity
How the brain works and looking at
creativity from scientific and artistic
domains.
Shaping best-in-class consumer and shopper experiences
through cross-creative Collaboration
Emotional Connection with Customers: Understanding Consumer Psychology to create meaningful campaigns
Personalization:
Embedding a level of consumer creativity into the commercial proposition
Exclusively Designed For
C-Level Executives
EVP, SVPs, AVPs, VPs, Directors, Leads, Heads and other decision makers of:
Marketing, Product, Digital, Omnichannel, Commerce, Customer Experience, Digital Transformation, Operations
LIMITED SEATS, REGISTER NOW
REGISTRATIONS FOR THE SESSION ARE CLOSED.
Brought To You By
A Part of the Leading Global CX Conference
CET Conference
