THE CX CONNECTION:

HOW TO DRIVE MEANINGFUL ENGAGEMENT
IN A DIGITAL - FIRST WORLD

25th AUG 2021
11:30 AM - 1:00 PM [SA Time]

In order to remain competitive & ahead in this fast-changing digital landscape, it is

no longer enough for you to just provide a great service or a product to a customer.

 

You need to go a step further and build that deep connection with your customer

which reflects that you truly understand and care about them.

  

 Join this exclusive free online virtual roundtable alongside Africa’s Top CX & Digital Leaders.

 

  

During this session, you will learn how you can leverage the knowledge of the below

to create deep connections with customers and provide a world-class CX:

 

The 7 components of customer engagement from responsiveness, curiosity to investigation, the different types

of user engagement and behaviors – cognitive, emotional, and behavior affective experiences customers have with your business

and explore what channels, technologies & metrics other successful leaders in Africa are leveraging to create deep customer relationships.

  

This will be an opportunity for you to meet with 25 hand-picked fellow leaders in your industry through

carefully curated breakout groups which will enable you to partake in enriching conversations,

exchange fresh inspiration & grow your network. 

 

 

In order to remain competitive & ahead in this fast-changing digital landscape, it is no longer enough for you to just provide a great service or a product to a customer.

 

You need to go a step further and build that deep connection with your customer which reflects that you truly understand and care about them.

  

 Join this exclusive free online virtual roundtable alongside Africa’s Top CX & Digital Leaders.

  

During this session, you will learn how you can leverage the knowledge of the below

to create deep connections with customers and provide a world-class CX:

 

– The 7 components of customer engagement from responsiveness, curiosity to investigation 


The different types of user engagement and behaviors – cognitive, emotional & behavior affective experiences customers have with your business 


– Explore what channels, technologies & metrics other successful leaders in Africa are leveraging to create deep customer relationships.

  

This will be an opportunity for you to meet with 25 hand-picked fellow leaders in your industry through

carefully curated breakout groups which will enable you to partake in enriching conversations,

exchange fresh inspiration & grow your network. 

 

This event is part of Leaders Circle: 

By joining this event, you have the chance to become a part of our year-long

CX Leadership Circle for free - a program designed exclusively for leaders in the region.

This event is part of Leaders Circle: 

By joining this event, you have the chance to become a part of our year-long
CX Leadership Circle for free - a program designed exclusively for leaders in the region.

Speakers

Learn from global leaders and experts

Eric Muthuuri

Director of Innovation

Mastercard

Sipho Sepeng

CX Design Lead

Nedbank

Jeanett Uddoh

Head of Innovation

Access Bank

Sipho Sepeng

CX Design Lead

Nedbank

Jeanett Uddoh

Head of Innovation

Access Bank

Eric Muthuuri

Director of Innovation

Mastercard

Sipho Sepeng

CX Design Lead

Nedbank

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Jeanett Uddoh

Head of Innovation

Access Bank

Susan Keebine

Head of CX

Mama Money

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Erica Hall

Commercial Account Executive

Zendesk

Nayab Rafiq

CEO/Moderator

Pinnacle Middle East

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Susan Keebine

Commercial Account Executive

Zendesk

Nayab Rafiq

CEO/Moderator

Pinnacle Middle East

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Piotr Lysak

Head of Marketing & Digital

Flyadeal

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Susan Keebine

Head of CX

Mama Money

Erica Hall

Commercial Account Executive

Zendesk

Nayab Rafiq

CEO/Moderator

Pinnacle Middle East

Susan Keebine

Head of CX

Mama Money

Nayab Rafiq

CEO/Moderator

Pinnacle Middle East

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Mohamed Alogaily

VP of Product

Anghami

Alexis Hartmann

VP – Southern Europe & MEA

Amplitude

Gustavo Smidt

Chief Product Officer

Namshi

This event is a part of The CX Leaders Circle ‘21: 

By joining this event, you have the chance to become a part of our year-long CX Leadership Circle for free - a program designed exclusively for leaders in the region with the opportunity to grow your network, get access to exclusive content, welcome gifts and more. 


Key Topics

The Science and Mechanisms of Engagement:

 

Understanding the unique aspects of engagement 

and behavior affective experiences that users

have with your business. 

 

Insights to Personalized Interactions:


How to interpret customer insights quickly to drive personalized engagement across channels, messages, design and services. 

The Science and Mechanisms of Engagement:

 

Understanding the unique aspects of engagement and behavior affective experiences that users have with your business. 

 

Insights to Personalized Interactions:

 

How to interpret customer insights quickly to drive personalized engagement across channels, messages, design and services. 

The Science and Mechanisms of Engagement:

 

Understanding the unique aspects of engagement and behavior affective experiences that users have with your business. 

 

Insights to Personalized Interactions:

 

How to interpret customer insights quickly to drive personalized engagement across channels, messages, design and services. 

Which Audience Engagement Methods Work & When:

 

Understanding your customer’s current communication landscape & capitalizing on current

trends at different CX Stages.

Key Metrics of Driving Engagement

 

How do you effectively measure the success of your customer initiatives.

 

How to make Data-driven decisions:


from a UX/UI perspective.

The Tech Stack you need

 

Identifying what technologies & tools your business needs to drive exceptional customer

engagement & experience.

How to make Data-driven decisions:


from a UX/UI perspective.

The Tech Stack you need:

 

 Identifying what technologies & tools your business needs to drive exceptional customer engagement & experience.

How to make Data-driven decisions:


from a UX/UI perspective.

The Tech Stack you need

 

Identifying what technologies & tools your business needs to drive exceptional customer engagement & experience.

Exclusively Designed For

CX & Digital Leaders

C-Level Executives, VP, Director, Heads of CX, Customer Service, Digital, Omnichannel,
Customer Operations, Technology, Customer Engagement

LIMITED SEATS, REGISTER NOW

By filling and submitting this form you understand and agree that the use of Pinnacle Middle East’s web site is subject to the Pinnacle Middle East’s Terms of Use. 

Additional details regarding Pinnacle Middle East’s collection and use of your personal information, including information about access, retention,

 rectification, deletion, security, cross-border transfers and other topics, is available in the

  Pinnacle Middle East’s Privacy Policy.


Brought To You By


A Part of the Leading Global CX Conference
CET Conference

Follow Us

Audience Profile
Content conceptualization
Event agenda
Brand revisit

Content conceptualization
Story synthesis
Timeline development
Personalized presentation
Format identification and development

Database build
Delegate acquisition
Speaker acquisition
Tracking and reporting

Venue management
Permit processing
Production
Logistics
On-site management